Social media has emerged as one of the most important forms of communication for businesses and consumers alike. In the past year that I’ve been actively engaged in Twitter, Facebook, Diggs, Stumble Upon and so forth, I’ve found a new world of resources, experts and friends. But it wasn’t until the day my mom asked me how to join Twitter that I actually realized the value of these networks.
Over the past few months every single business imaginable has created an account for all social networks. While some business are doing an amazing job marketing and connecting with their customers, other are doing the exact...